If the internet has done anything, it’s made fame and fortune accessible to even the youngest of creators. YouTube has bred dozens of wealthy personalities, some of them not even old enough to cook their own popcorn! We’re scrolling through the ranks of our youngest YouTube kin to pinpoint the top ten richest (and youngest) YouTube stars. To value these impressive youngsters, we’re going with conservative numbers and assuming a conversion of $1,000 per 1 million views.
Are you sensing a pattern yet? Apparently, the youth of the internet really loves videos about new toys. Oh, who are we kidding? The oldies of the internet do as well, which may explain why approximately one-fifth of YouTube’s channels are based on toys. Leading the pack is Ryan, who joined YouTube in 2015, chances are before he even knew what YouTube really was. That first video, titled “Kid playing with toys,” features a 3-year-old Ryan unboxing and playing with a LEGO toy train. As of February of 2017, it stands at 29 million views. Ryan’s success wasn't a one-time deal, though, as he attracted over 6 million subscribers and almost 10 billion views, putting him on the verge of making 10's of millions.
What happens when you have a father that’s very enthusiastic about not just his kids but also the toys they play with? You get Toy Freaks, a channel that launched in 2012 and has since earned over 5.2 million subscribers. Toy Freaks was likely the brainchild of “Freak Daddy” himself, but really driving the child factor and serving as the channel’s main focus are his daughters, Victoria and Annabelle. The videos range anywhere from eccentric to borderline.. ok, forget the borders, it's just plain weird. But hey, it's not our place to judge and at 4 billion views, we start to question if we're the ones doing something wrong.
It was a random Tuesday in September of 2011 that the EvanTubeHD YouTube channel went live and, since that stop-motion Angry Birds video, young Evan has built his own media empire for kids to pass the time with. After getting a taste of success with toy unboxings, animations, and a variety of other videos, Evan branched out into two more channels – EvanTubeRAW, which serves as a sort of “behind-the-scenes” look at Evan and his family, and EvanTubeGaming, the young star’s Let’s Play channel. Combined throughout the three channels, Evan has been featured in over 800 videos and reaches an audience of over 6.8 million people. In terms of views, that’s almost 4 billion, which translates to at least $4 million.
Matty B Raps
As our time on YouTube has shown us, some stars get way too big to be contained – we’re just not used to one such star being 14-years-old. Starting in 2010, then 7-year-old Matthew David Morris released a video of him rapping to Justin Bieber’s “Eenie Meenie.” As it stands seven years later, that video alone has earned 5.5 million views. Once his channel MattyBRaps erupted in popularity, the young star was invited on The Wendy Williams Show, Today, The Queen Latifah Show, and even performed with James Maslow and Vanilla Ice, but it’s his YouTube numbers that we keep going back to. Over the course of his YouTube career, Matty B has attracted 7.8 million subscribers and 3.6 billion views, or an estimated $3.6 million.
Kan & Aki
We hit a bit of a conundrum when we came across Kan & Aki’s YouTube channel. On one hand, it’s not at all in English, so we’re very lost as to what’s going on. On the other, everybody is having so much fun, so how could we pass them up? Also, we doubt 1.5 million subscribers and over 3.4 billion views would lie. The two engage their large audience in a variety of videos ranging from toy unboxings to the random adventures they stumble across in their neck of the woods.
The Bratayley family joined the YouTube game five years after the site launched and, in that time, have worked to build an entertainment empire. Though aided by her adult counterparts, Hayley LeBlanc was only two-years-old when her first starring role was posted on New Years Day in 2011, accompanied by her siblings: six-year-old Annie and eight-year-old Caleb. Five years into their booming fame, the joyous adventures of the loving trio took a much-needed hiatus when, regrettably, Caleb passed away. The family has continued churning out family friendly content for their 3.8 million subscribers, earning a lifetime view count of over 2.2 billion. Hayley and Annie even have their own channels, where they have attracted 590,000 and 1.2 million subscribers, respectively, and a combined view count of about 200 million.
From Pop Funko figures to Kinder Joy, to Japan’s own Re-Ment miniatures, the aptly named Kids’ Toys YouTube channel caters to a wide range of toys for tots. The channel’s headliners, a pair of sisters from the Philippines, stick to a very simple format of introducing a new toy, opening it, and then playing with it on camera. It may sound silly, but from their launch in December of 2012 with a video of a Talking Tom blowing bubbles, the pair has earned 2.2 million subscribers and over 2.7 billion views, putting their estimated earnings around $2.2 million. Though they continue to get older, the pair doesn’t seem to be losing any steam, they’ve just switched to more age-appropriate toys.
Hailey’s Magical Playhouse
If you’re looking for a YouTube market to hit, consider going after the demographic behind toy and collectible unboxings. It’s become quite the popular genre, but be wary, you’ll be going up against adorable little veterans like Hailey from Hailey’s Magical Playhouse. The child-friendly channel, which launched in February of 2015, focuses on what kids love most – toys! - and if her view and subscriber count have anything to say, it’s that her imaginative videos fit right in with YouTube’s finest. In two years, she’s earned 1.1 million subscribers and just under 1.2 billion views. According to our math, yes, she likely makes more money than you…or us.
In May of 2007, Babyteeth4 launched, featuring sisters Jillian and Addie in a brief video titled “Five Little Monkeys.” The video was silly and sweet, but it opened up the doors for videos like “Fast Cars, Bad Kids,” which broke 170 million views. In 2014, the two launched what would be their most popular venture, “Kid Candy Reviews,” and it would be this format that would earn them their 1.3 million subscribers and almost 1.2 billion views. In terms every red-blooded human being can understand, that’s an estimated earnings of around $1.2 million.
Let’s face it – Let’s Play channels are a dime a dozen these days. Ever since PewDiePie proved one could become a millionaire acting a fool while gaming, everybody jumped on the bandwagon. So few seem to catch on, but then there are those like Ethan. Unlike many of the channels out there, young Ethan caters to his 1.3 million subscribers with wholesome, clean fun with games like Roblox and Minecraft. Additional to his Let’s Play format, Ethan even dabbles in “unboxing” videos, which his enthusiasm makes a joy to watch. After 4 ½ years of public gaming, Ethan’s channel, EthanGamer has earned over 707 million views, or roughly $700,000.